Women in Construction: Why It Matters and Why You Should Choose a Woman-Owned Business

Canterra Construction • October 15, 2024

Women in Construction and Why It Matters.

The construction industry has traditionally been seen as a male-dominated field, with women significantly underrepresented. However, the tide is slowly turning, and more women are entering the construction workforce, from leadership roles to hands-on positions. This trend shines a light on the importance of women in construction, the challenges they face, and the benefits of choosing a woman-owned contracting company. Canterra Construction is proud to be a woman-owned business that is not only challenging industry norms but also driving innovation and excellence through diversity. There is still a way to go, but the data and statistics highlight their growing presence in the field and the positive changes women bring to the construction industry.

 

The Importance of Women in Construction

 

Construction is one of the largest industries in the world, yet it remains one of the least diverse. According to the U.S. Bureau of Labor Statistics, women make up only about 11% of the total construction workforce, with most of these women working in office roles, rather than in trades or on-site positions. Despite these numbers, women in construction play a critical role in the industry’s future success. As we look toward a more inclusive workforce, it’s essential to recognize the importance of diversity in construction, not only for equality but also for the growth and innovation of the industry itself.

 

Diversity Drives Innovation

Diversity in the workplace brings fresh perspectives, new ideas, and different approaches to problem-solving. In an industry that relies heavily on innovation to meet client demands and environmental challenges, having a diverse team can make all the difference. Women, with their unique experiences and viewpoints, contribute to this diversity and help drive the construction industry forward. Companies that embrace diversity tend to outperform those that don’t, as they are better equipped to think creatively and find solutions that work for a wider range of clients.

 

Breaking Down Stereotypes

For decades, the image of a construction worker has been overwhelmingly male. But as more women break into the industry, they are dismantling outdated stereotypes and proving that construction is not just a man’s world. Women in construction demonstrate that the skills required for this field—problem-solving, teamwork, leadership, and technical knowledge—are not gender-specific. By breaking down these stereotypes, women are paving the way for future generations to enter the industry with fewer barriers.

 

Why Women in Construction Remain Rare

 

Despite progress, women are still underrepresented in construction, particularly in trade roles and on job sites. Several factors contribute to this, including long-standing societal expectations, a lack of female role models in the field, and challenges related to gender bias and discrimination.

 

Cultural Barriers

Historically, construction has been viewed as a physically demanding job suited for men. As a result, fewer women have pursued careers in the trades. This cultural expectation is slowly shifting as more women prove they can perform the physical aspects of the job just as well as men, but the lingering perception continues to be a barrier.

 

Lack of Female Mentorship

With so few women in the industry, it can be difficult for new female entrants to find mentors and role models. Mentorship is crucial in any field, but particularly in industries where one is the minority. Women in construction often face additional hurdles such as balancing family life with career demands, and having a mentor who understands these challenges can make all the difference in helping them succeed.

 

Workplace Discrimination

Unfortunately, gender bias and discrimination are still realities in many industries, including construction. Women in construction may encounter everything from subtle biases to overt discrimination on job sites. Addressing these issues requires a cultural shift within the industry, with leaders and companies fostering inclusive work environments.

 

The Benefits of Choosing a Woman-Owned Construction Company

 

Now that we’ve explored the importance of women in construction, let’s look at why choosing a woman-owned construction company like Canterra Construction offers unique benefits.

 

1. Commitment to Diversity and Inclusion

By choosing a woman-owned company, you’re supporting diversity in the construction industry. This commitment to diversity means that Canterra Construction brings together a wide range of perspectives and talents, leading to more creative and effective solutions for your project. Research shows that diverse companies tend to be more innovative and perform better financially than their less diverse counterparts.

 

2. Enhanced Collaboration

Women often bring strong collaboration and communication skills to the table, which are essential in construction projects that require coordination between architects, engineers, contractors, and clients. Canterra Construction prides itself on fostering a collaborative environment where all voices are heard, ensuring that the project runs smoothly from start to finish.

 

3. A Fresh Perspective on Design and Functionality

One of the advantages of hiring a woman-owned construction company is the fresh perspective women bring to design and functionality. Women in construction often consider the practical needs of end users in ways that may not always be prioritized in traditional construction settings. Whether it’s designing a family-friendly home or incorporating accessibility features, women can provide valuable insights that improve the overall quality of the project.

 

4. Leadership that Empowers

At Canterra Construction, our leadership is focused on empowering both women and men in the industry. As a woman-owned business, we understand the importance of fostering a supportive work environment where everyone has the opportunity to thrive. This translates to better project outcomes and a more positive experience for our clients.

 

Women in Construction: The Data Speaks for Itself

 

The numbers show that while women are still a minority in construction, their impact is growing. According to the National Association of Women in Construction (NAWIC), women in construction have increased by 20% over the past five years. Additionally, studies show that companies with women in leadership roles tend to have higher levels of productivity, better employee satisfaction, and stronger financial performance. In 2022, women-owned businesses represented 13% of all construction firms, generating nearly $1.8 trillion in revenue. These statistics highlight the increasing importance of women in the industry and the value they bring to the table.

 

The construction industry is changing, and women are a vital part of its future. As more women enter the field, they bring fresh perspectives, diverse skill sets, and a collaborative approach that benefits both the industry and its clients. Canterra Construction is proud to be a woman-owned business leading the charge in creating more opportunities for women in construction.

 

By choosing Canterra Construction, you’re not just supporting a local business—you’re supporting diversity, inclusion, and the advancement of women in one of the most vital industries. Together, we’re building a better, more inclusive future for construction.

By Topher Hall December 1, 2025
A new year always brings fresh energy — new routines, new goals, and often, a new desire to finally tackle the home projects you’ve been dreaming about. Here in the Phoenix Metro area, we see a big spike in remodeling and construction planning right after the holidays. Why? Because winter is the season when the weather is perfect, guests are gone, and homeowners start imagining how much smoother (and more enjoyable) life could be with the right upgrades. At Canterra, we design and build everything from full remodels to casitas to outdoor living spaces for families across Phoenix, Scottsdale, Paradise Valley, Arcadia, North Phoenix, and the East Valley. If you’re thinking ahead to 2026 and want your home to serve your lifestyle better, here are the upgrades that make the biggest impact — both in functionality and in long-term value. ⸻ 1. Modern Kitchen Upgrades That Boost Daily Life The kitchen is the heart of a Phoenix home, no matter where you live — Scottsdale, Arcadia, Gilbert, North Phoenix — and it’s one of the most valuable places to invest. Trending upgrades we’re building right now: • Open-concept layouts • Large islands with seating • Quartz or natural stone countertops • Modern cabinets or full refacing • Updated lighting and high-end fixtures • Walk-in pantries and better storage solutions A well-designed kitchen doesn’t just look amazing — it transforms how you live, cook, entertain, and move through your day. ⸻ 2. Bathroom Retreats for Real Relaxation If your bathroom feels cramped, outdated, or low-light, a remodel can make an enormous difference. Popular bathroom enhancements include: • Walk-in showers with frameless glass • Freestanding tubs • Updated tile or stonework • Better lighting and mirrors • New vanities with smart storage • Luxury touches like rainfall showers or body sprays In Scottsdale, Paradise Valley, and Arcadia, spa-style bathrooms are one of the top upgrades homeowners request — and they add incredible resale appeal. ⸻ 3. Casitas: The Most Versatile Upgrade of 2026 Casitas continue to be the hot trend in Phoenix and Scottsdale — and for good reason. A casita can become: • A guest suite • A home office • A gym or creative studio • A long-term rental or Airbnb (depending on zoning) • An in-law or multigenerational living space • A private retreat separate from the main home With increasing demand for flexible living, casitas provide long-term value, extra privacy, and a major boost in property desirability. We handle the entire casita-build process from design to completion, customized to your lot, style, and needs. ⸻ 4. Interior Makeovers That Don’t Require Full Construction Not every transformation requires knocking down walls. High-impact interior updates include: • Fresh interior paint • New fixtures and hardware • Modern lighting design • Accent walls or modern paneling • Updated flooring (luxury vinyl, engineered wood, tile) • Smart-home upgrades • Fireplace remodels • Built-in shelving or entertainment centers Small investments create big visual change. ⸻ 5. Outdoor Living Upgrades Perfect for Arizona Winters Phoenix Metro is built for indoor–outdoor living — so your yard should feel like an extension of your home. We regularly design and build: • Paver or travertine patios • Outdoor kitchens • Gas or wood-burning fire pits • Shade structures and pergolas • Poolside hardscape • Turf and desert-friendly landscaping • Courtyard redesigns • Water features Whether you live in North Phoenix, Scottsdale, or the East Valley, outdoor living upgrades significantly increase your home’s enjoyment and year-round use. ⸻ 6. Energy-Efficient Upgrades for Arizona Heat Desert climate = high utility bills if your home isn’t optimized. Smart upgrades for 2026 include: • Better-insulated windows • High-efficiency doors • Improved attic or wall insulation • Shade structures • Radiant barriers • Energy-efficient lighting • Ductwork or ventilation improvements These upgrades help lower monthly costs and make your home more comfortable year-round. ⸻ 7. Modernizing Your Home’s Exterior Curb appeal matters — especially in beautiful areas like Paradise Valley, Arcadia, and Scottsdale, where architecture makes a statement. Exterior remodels might include: • Updated stucco or exterior finishes • New paint or color palettes • Modern front doors • Upgraded exterior lighting • New rooflines or porch extensions • Decorative stone or paneling • Landscape lighting for dramatic nighttime appeal The exterior is often the highest-ROI improvement in Phoenix Metro. ⸻ 8. Adding Functional Home Office or Flex Spaces As hybrid work continues, flex spaces are becoming essential. You might upgrade: • A spare bedroom into a dedicated office • A loft into a study nook • A garage into a workshop or studio • A casita into a fully separate office suite Well-designed flex spaces increase home value and improve long-term functionality. ⸻ 9. Whole-Home Remodels for a Fresh Start If your home feels outdated or the layout just doesn’t work for your lifestyle anymore, a whole-home remodel may be the best investment. This can include: • Opening walls • Reworking traffic flow • Updating interiors for cohesion • Expanding the kitchen or living areas • Creating multi-use or multigenerational spaces • Modernizing the entire home aesthetic Phoenix Metro homeowners are increasingly choosing renovating over moving — especially with home prices rising. ⸻ 10. Why Start Planning Early in the Year? January–March is one of the best planning windows for Phoenix homeowners because: • Weather is ideal for outdoor assessments • You beat the spring/summer construction rush • You can design now and build when it’s convenient • You get ahead of material and labor scheduling • You start the new year with a plan — not stress A little preparation goes a long way. ⸻ Ready to Upgrade Your Home in 2026? Let’s Build Something Beautiful. Whether you’re planning a simple refresh or a full remodel, our team at Canterra is here to help you bring your vision to life. We proudly serve: Phoenix • Scottsdale • Paradise Valley • Arcadia • North Phoenix • Tempe • Chandler • Gilbert • Mesa • Phoenix Metro From design to construction to finishing touches, we’re your partner every step of the way. 👉 Schedule your New Year consultation with Canterra today — and let’s make 2026 the year your home finally feels like your dream home.
By Canterra November 20, 2025
The holidays are supposed to be joyful — family gatherings, warm meals, cooler desert nights, and memories with the people you love. But let’s be honest: hosting guests can bring a little chaos with it. If your home feels crowded, your guest bedrooms double as storage, or you find yourself wishing for “just one more room,” you’re not alone. Across Phoenix, Scottsdale, Paradise Valley, North Phoenix, Arcadia, and the East Valley, more homeowners are turning to a smart, long-term solution: Building a casita. Also known as a guest house, accessory dwelling unit (ADU), in-law suite, or detached addition — a casita gives you (and your guests) something magical during the holidays: Space. Privacy. Flexibility. And peace of mind. At Canterra, we design and build casitas year-round, and we see it constantly: once families experience hosting with a casita, they never want to go back. Here’s why casitas are becoming the ultimate holiday hosting upgrade in Phoenix Metro. ⸻ 1. More Space, Less Stress When guests arrive, the main home instantly becomes busier. Bathrooms are shared. Kitchen traffic triples. Schedules collide. It’s fun — but it’s tight. A casita changes that dynamic completely. It gives guests: • Their own entry • Their own bathroom • A quiet place to sleep • Space to unwind • Freedom to come and go And it gives you: • Your normal routines • Your kitchen back • Zero pressure to rearrange the entire house • A calm, clean main home Hosting goes from stressful to seamless. ⸻ 2. Perfect for Out-of-Town Family (We Know You Have Them) Phoenix Metro sees a huge amount of holiday travel — parents visiting adult children, grandparents escaping colder states, extended family coming in to enjoy Arizona’s perfect winter weather. If you’re in Scottsdale, Gilbert, Chandler, Mesa, Tempe, or North Phoenix, you probably know the drill: Everyone comes to your house. A casita lets you host like a resort — private quarters, personal comfort, and a place where your guests feel honored and welcomed, not squeezed into a spare room. ⸻ 3. Multi-Use Space That Works Long After the Holidays One of the biggest advantages of adding a casita is how versatile it becomes after December is over. A casita can transform into: • A home office • A gym or yoga studio • An Airbnb or rental unit (depending on city restrictions) • A long-term guest suite • A space for aging parents • A teen or college-student apartment • A creative studio or workshop Whether you live in Paradise Valley with a larger lot or Tempe/Chandler where efficient space matters, a casita adapts to your lifestyle year-round. It’s one of the most flexible home upgrades you can make — and one of the most valuable. ⸻ 4. Increased Property Value (Especially in Phoenix & Scottsdale) The Phoenix real estate market is competitive and casitas consistently rank as one of the highest-ROI home upgrades, especially in: • Scottsdale • Paradise Valley • Arcadia • North Phoenix • Gilbert & Chandler Buyers LOVE the idea of a detached living space. Whether for income potential or multi-generational living, casitas make homes more attractive and more functional. A well-built casita can significantly increase your home’s appraisal value — often more than the cost of construction long term. ⸻ 5. Privacy for Everyone Think about the usual holiday routine: • People walking through the hallway at 6 AM • Early risers and night owls colliding • Limited bathroom access • Noise control issues • Kids’ nap schedules all over the place • Family members trying to work remotely during their visit A casita eliminates all of that. Your guests have a place that feels like a private retreat. You have your home back. The holidays feel more restful, enjoyable, and balanced. ⸻ 6. Modern Casitas Are Beautiful, Functional, and Fully Customizable At Canterra, our casita builds are tailored to each home and homeowner. No two are the same. We can design: • Full guest houses with bedroom, bath, and kitchenette • Stylish studio-style casitas • Detached or attached additions • Modern desert architecture, farmhouse, or custom aesthetics • Multi-purpose layouts depending on your needs Phoenix homeowners love incorporating: • High ceilings • Large windows • Sliding or accordion patio doors • Private patios or courtyards • Smart-home features • Energy-efficient desert-friendly materials We make sure the casita feels connected to the main home aesthetically — but still functions as its own complete living space. ⸻ 7. Casitas Make Hosting Special During the holidays, something powerful happens: your home becomes the place where memories are made. When guests stay in a casita, the experience feels elevated — almost like a boutique guest suite. They feel: • Comfortable • Cared for • Independent • Rested • And more relaxed And when guests are relaxed, you get to enjoy the holiday season too. ⸻ 8. Why Phoenix Metro Is Perfect for Casita Builds Our climate, lot sizes, and building trends make casitas especially popular in the Valley: Mild winter weather Great for standalone buildings. Generous lot sizes in many areas Especially in Paradise Valley, Arcadia, Scottsdale, and North Phoenix. Strong rental demand Casitas in Tempe, Mesa, and Chandler have excellent long-term rental appeal. Year-round outdoor living Casitas often pair beautifully with upgraded patios, pools, and hardscape features. Growing multigenerational living trend Families are using casitas to care for aging parents or give older kids independence. If you live anywhere in Phoenix Metro, adding a casita is one of the smartest home upgrades you can make. ⸻ 9. Canterra Handles Everything From Design to Completion Building a casita requires: • Design • Engineering • Permitting • Foundation • Construction • Utilities • Finish work • Exterior integration We make this process turnkey. Our team manages each step so you don’t have to juggle multiple contractors, inspectors, or timelines. You share your vision — we bring it to life. ⸻ Ready to Explore a Casita for Your Home? If you’re hosting this holiday season and already feeling the strain, or if you want to plan ahead for next year, a casita may be the perfect solution. Whether you’re in Phoenix, Scottsdale, Arcadia, Paradise Valley, North Phoenix, Gilbert, Chandler, Mesa, Tempe, or anywhere across the Valley — we’d love to help you create the extra space your family deserves. 👉 Schedule a consultation with Canterra to explore your casita options. Let’s make your holidays (and your home) more peaceful, spacious, and guest-ready.
By Canterra November 14, 2025
The temps cool down, the patio finally becomes usable again, and suddenly you realize — guests are coming, family is flying in, and your home is about to get a lot more traffic. This is the time of year when small issues become big annoyances, and when the right upgrades make a massive impact on comfort and livability. Whether you live in Phoenix, Scottsdale, Arcadia, Paradise Valley, North Phoenix, or the East Valley (Tempe, Chandler, Gilbert, Mesa), the holiday season is the perfect moment to get your home in order. At Canterra, we help homeowners prepare, refresh, and transform their spaces so hosting feels effortless — not stressful. Here’s our homeowner-approved holiday checklist to get your place guest-ready. ⸻ 1. Refresh High-Traffic Rooms Before Guests Arrive Holiday gatherings = kitchens, living rooms, guest bedrooms, and bathrooms getting all the attention. Simple updates go a long way: • Fresh paint for a brighter, cleaner feel • New fixtures or hardware • Modern lighting upgrades • Updated backsplashes or vanities • Minor drywall patching and touch-ups These projects are fast but drastically improve the look and feel of your home — especially when family is coming in from out of town. ⸻ 2. Fix Sticky Doors, Squeaky Hinges, and Weatherstripping OK, this one sounds small… until your guest room door sticks so badly it wakes the house up at midnight. Arizona homes shift over time, and fall/winter temperature swings often make doors misaligned. Quick pre-holiday tune-ups include: • Adjusting hinges • Replacing worn weatherstripping • Fixing misaligned door frames • Repairing drafty windows A proper seal also helps maintain warmth on chilly Phoenix nights — yes, they happen! ⸻ 3. Upgrade Outdoor Lighting for Holiday Nights From Scottsdale patios to Chandler front yards, outdoor lighting does two things: 1. Creates a beautiful atmosphere for gatherings 2. Improves safety for guests walking around your property Consider: • Pathway lighting • Updated sconces or modern fixtures • Flood lighting for walkways • String lighting / ambiance lighting • Motion-activated security lighting We can replace outdated fixtures or install new lighting layouts that make your home shine. ⸻ 4. Check Your Guest Spaces (or Create One) Many Phoenix Metro homeowners use the holidays as a test run for whether they need more space — or a more functional one. Quick fixes for guest rooms: • Build or update closet shelving • Add storage nooks • Improve lighting • Update flooring • Add accent walls or freshened paint If you regularly host, it might be worth thinking long-term… ⸻ 5. Consider a Casita or Guest Suite Addition Holiday hosting is often when homeowners realize: “We need more space.” Casitas are exploding in popularity across Phoenix, Scottsdale, Paradise Valley, and Arcadia, and the reason is simple: • Guests enjoy privacy • Homeowners maintain peace • Long-term rental potential • Perfect for in-laws • Doubles as a home office or studio • Big boost to property value Whether it’s a detached casita or a suite addition connected to the home, we handle design, permitting, building, and finishing — start to finish. ⸻ 6. Update Your Outdoor Living Spaces Cooler weather means more time outside. Families gather on patios, by the pool, around fire pits — this is prime season for outdoor entertaining. Popular holiday-season upgrades include: • Paver patios • Modern outdoor kitchens • Fire pits and fireplaces • Deck and pergola builds • Poolside hardscape refreshes • Artificial turf for clean guest-friendly yards Phoenix Metro homeowners love making their backyard the entertainment hub — and the holidays are the perfect excuse. ⸻ 7. Inspect and Clean Gutters & Drainage (Yes, Even in Arizona) It doesn’t rain often here, but when it does, improper drainage can damage your exterior or foundation. Quick checks: • Clear gutters of debris • Ensure downspouts direct water away • Inspect roofline drainage • Check for cracks or problem areas This is fast to fix and avoids costly issues during winter storms. ⸻ 8. Modernize Your Entryway (First Impressions Matter) Your entryway is the first thing holiday guests see. Small upgrades make a big impact: • Replace old lighting • Repaint or re-stain the door • Add new hardware • Update the porch with tile or pavers • Improve walkway lighting This is the kind of project that pays off immediately — visually and functionally. ⸻ 9. Quick Kitchen or Bathroom Refreshes These are the two rooms where guests always end up. Fast-turnaround improvements include: • New countertops • Updated backsplash • Cabinet painting or refinishing • Modern hardware • New mirrors or lighting • Shower/tub updates • Vanity upgrades Even a simple refresh can make your home feel completely renewed for the holidays. ⸻ 10. A Pre-Holiday Home Walkthrough With Canterra If you’re not sure where to start, we offer walkthroughs to identify: • Repairs before guests arrive • High-value upgrades • Safety issues • Opportunities for long-term improvement • Areas of your home that need professional attention Whether you need minor fixes or a full remodel, our team is here to prep your home for the holiday season — and beyond. ⸻ Ready to Get Holiday-Ready? With family flying in, parties filling your calendar, and cooler weather finally here, this is the perfect time to give your home the care it deserves. From quick repairs to full renovations, casitas, and outdoor transformations, we serve: Phoenix • Scottsdale • Paradise Valley • Arcadia • North Phoenix • East Valley (Tempe, Chandler, Gilbert, Mesa) Let’s make your home guest-ready — beautifully and stress-free. 👉 Schedule your holiday prep consultation with Canterra today.
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